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About Rianna
A seasoned marketing professional, with experience in digital channel optimisation and strategy, campaign marketing and project management. Rianna enjoys collaborating with team members, agencies and freelancers, to bring brands to life and create memorable customer experiences. Rianna has planned and executed many successful revenue-generating campaigns. Specialising in developing channel-enhancing strategies to raise brand awareness and perception, Rianna strives to deliver successful return on investment and create memorable marketing.
Featured work
Cambridge English: Newsletter Strategy
Discover how Rianna analysed the performance of the Schools' newsletters and shaped a strategy and KPIs to boost the performance of the email marketing channel.
Cambridge English: reporting and analysis
As a digital marketing professional, reporting and analysis of data is second nature to Rianna. Explore the open rate, click rate, content and traffic performance of the newsletter channel Rianna developed.
Cambridge Education: YouTube optimisation
In this post, discover how Rianna optimised Cambridge Learning for Schools' (CLS) YouTube account and turned it into an exciting and high-performing digital marketing channel which grew subscribers by 235%!
Website content optimisation
In this post you will see the impact of Rianna's optimisation of Cambridge Learning for Schools' professional development page. Rianna uses data to create a high-converting content hub: - view the before and after pictures!
Ethnicity Balance Network: branding
As Co-Chair of the Ethnicity Balance Network for Cambridge University Press, Rianna co-created a skilled community of colleagues. With the help of fellow creatives, Rianna developed the EBN brand mission, values and identity. Explore the brand.
St. Ives Town Council magazine rebrand
As Chair of the Publicity and Promotion Committee for St. Ives Town Council, Rianna led the tender of The Bridge Magazine. Rianna outsourced production, lowered production costs, elevated content and rebranded the publication.
Cambridge Education: rebrand
In 2017, Brighter Thinking, Better Learning brand, from Cambridge University Press, Education was launched. Rianna helped to deliver branded merchandise, print collateral and produce the brand video, to bring the brand to life.
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Testimonials
'Having worked with Rianna in the Education sector, I’d highly recommend her for any marketing roles. Rianna is a strong creative force with a fabulous positive energy, and a delight to work with. Rianna is collaborative, commercially focused and brings interesting new ideas to any marketing project.'
- Gemma Valpy, Head of Business Development, UK, Cambridge Centre for Evaluation and Monitoring (CEM)
'Rianna is a very proactive individual who works to the best of her ability in all of her endeavours. I have had the privilege to intern in the same team as Rianna. She was a great guide and helped me to settle into my role smoothly.
She is extremely effective in her communication and encourages those around her to do well in their roles. She has always been available to for me to ask for help and shared her knowledge of the world of marketing within the publishing industry. I am more than happy to recommend Rianna.'
- Mercy Longe, Graduate Management Trainee, Wincanton (former CUP intern)
'Rianna joined the team and immediately made an impact. Her drive to learn new skills and take ownership of projects quickly made her an invaluable member of the team. Rianna is positive, proactive and knowledgeable in digital marketing, everything you’d want in a team member'
- Emma McCrea, Product Marketing Manager, Cambridge University Press, Education
For more testimonials on what it is like to work with Rianna please visit Rianna's Linkedin.
Contact
If you have enjoyed the content of this portfolio, please feel free to contact Rianna using the email button below.